Home
Qualitative Services
Ideation
Category Experience
Clients
Credentials
Testimonials
Other activities have included:
Serving on the Board of Directors of the JCC of Mid-Westchester where she has led major strategic repositioning efforts and retreats
Providing strategic guidance to the Mental Health Association of Westchester
Teaching Marketing Research for the American Management Association
Active participation in a variety of industry organizations:
The advertising Research Foundation (ARF) where she:
Served as a liaison for QRCA
Spoke on ‘Promoting Excellence in Qualitative Research’ and “The New Normal Consumer’
Facilitated a workshop
Advertising Women of New York (AWNY) where she planned several work sessions
American Marketing Association (AMA) where she spoke on ‘The Art of the Immediate Debrief’
Marketing Research Association (MRA)
Creative Problem Solving Institute (CPSI) in Buffalo, NY where she received her brainstorming training
Article in Quirks - ‘The Challenge of Qualitative Report Writing’ - December, 1999